Jobsite

Challenge

To raise awareness of Jobsite as a major player in the online job-board market, and to build business for the brand in the form not just of registrations but of CVs uploaded to the site.

Solution

Historically online job boards, such as Monster, has promised to save jobseekers from job hell or take them to job heaven.  Our research showed us a different way in…14 million people consider changing jobs every year in the UK but do nothing about it. Why? Because finding a new job is as disheartening as it is time-consuming.  We decided to position Jobsite as the antidote to this inertia, by promising to take the hard work out of the process.  The campaign features the actor Max Beesley in the role of ‘chivvying mate’, urging us gently but firmly to get off our backsides and upload our CVs.  The new work for 2011 focuses specifically on how quick and easy it is to upload a CV.

Results

Two years of the campaign, spearheaded by TV, but extending into digital, press, sponsorship (of Portsmouth FC) and social media, have increased brand awareness from 31% to 73%.  Searchable CVs – the main currency for employers – have increased from 500,000 in September 2008 to 1.85million, and an extra 1.6 million people have registered with the site.

STOP PRESS… Jan results to be added…