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	<title>Hooper Galton</title>
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	<link>http://hoopergalton.co.uk</link>
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		<title>Supermarket Station</title>
		<link>http://hoopergalton.co.uk/supermarket-station</link>
		<comments>http://hoopergalton.co.uk/supermarket-station#comments</comments>
		<pubDate>Fri, 05 Aug 2011 11:02:27 +0000</pubDate>
		<dc:creator>Martin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://hoopergalton.co.uk/?p=2077</guid>
		<description><![CDATA[Tesco are not just dominating the British high street it seems. They are also ahead of the game when it comes to pushing the technological boundaries of their brand abroad after the launch of virtual Tesco supermarkets across South Korean train stations. Under its ‘Home Plus’ brand name, this cyber aisle initiative, believed to be <a href="http://hoopergalton.co.uk/supermarket-station"> read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Tesco are not just dominating the British high street it seems. They are also ahead of the game when it comes to pushing the technological boundaries of their brand abroad after the launch of virtual Tesco supermarkets across South Korean train stations.</p>
<p>Under its ‘Home Plus’ brand name, this cyber aisle initiative, believed to be the first of its kind, allows waiting commuters to scan their chosen food items using QR codes and hey presto, your order is registered and delivered shortly after you arrive home. A really neat and engaging way for Tesco to take away the weekly chore of the big shop, especially for a nation where leisure time is highly prized as a result of the Korean long hours, hard work ethic.</p>
<p>And who knows, what with the London Tube system getting busier and talk of automatic barriers being erected across more stations as overcrowded platforms cause safety concerns, the virtual shop while you commute could become more prevalent.</p>
<p>Turning waiting time into shopping time is definitely a smart bit of thinking.</p>
<p>Watch the <a href="http://www.youtube.com/watch?v=nJVoYsBym88&amp;feature=player_embedded">full video here</a>.</p>
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		<title>OK Go &#8211; Masters of the Online Universe</title>
		<link>http://hoopergalton.co.uk/ok-go-masters-of-the-online-universe</link>
		<comments>http://hoopergalton.co.uk/ok-go-masters-of-the-online-universe#comments</comments>
		<pubDate>Mon, 18 Jul 2011 09:22:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://hoopergalton.co.uk/?p=2040</guid>
		<description><![CDATA[OK Go are not famous, but their music videos are. They have been watched more than 125 million times on Youtube and millions more times on different sites across the globe. OK Go are the undisputed kings of the viral music video. If you haven’t seen them, their videos are shows in their own right. <a href="http://hoopergalton.co.uk/ok-go-masters-of-the-online-universe"> read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p>OK Go are not famous, but their music videos are. They have been watched more than 125 million times on Youtube and millions more times on different sites across the globe.</p>
<p>OK Go are the undisputed kings of the viral music video.</p>
<p>If you haven’t seen them, their videos are shows in their own right. One video features the band interacting with a series of performing dogs and what looks like some shelving from Ikea.  It doesn’t sound very promising but is all highly entertaining.</p>
<p>The band stumbled on the realisation that the internet could be a forum for making art, or as they put it, having good ideas and creating awesome shit. ( not a bad slogan for an advertising agency.)</p>
<p>OK Go have worked the Youtube formula well and formulated some of their own rules along the way, which  have served them well in the digital arena.</p>
<p>Their videos are home spun  DIY, funny but not comical, they never take themselves too seriously and are resolutely un-fake.</p>
<p>All of this has made them the most viewed band in the world, but does it translate to record sales? The answer is no, but then if you listen to the music you will know why.</p>
<p>The kick for OK Go is that have found a place where they can create their own weird and wonderful world, without ever being fired by a record company.</p>
<p>And of course, they make some awesome shit along the way.</p>
<p>Their new video is out now on <a href="http://www.youtube.com/watch?v=qybUFnY7Y8w" target="_blank">YouTube</a></p>
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		<title>Two Pints of Lager and a Concerto please</title>
		<link>http://hoopergalton.co.uk/two-pints-of-lager-and-a-concerto-please</link>
		<comments>http://hoopergalton.co.uk/two-pints-of-lager-and-a-concerto-please#comments</comments>
		<pubDate>Wed, 29 Jun 2011 14:40:08 +0000</pubDate>
		<dc:creator>Martin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://hoopergalton.co.uk/?p=2034</guid>
		<description><![CDATA[I was sitting outside my local pub last night, when something remarkable happened. Two young girls, presumably music students, sat down on a bench, took out their instruments and unannounced, started to play. One had a violin, the other a cello, which combined, sounded like a meeting between the Café Penguin Orchestra and Iron Maiden. <a href="http://hoopergalton.co.uk/two-pints-of-lager-and-a-concerto-please"> read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I was sitting outside my local pub last night, when something remarkable happened.</p>
<p>Two young girls, presumably music students, sat down on a bench, took out their instruments and unannounced, started to play.</p>
<p>One had a violin, the other a cello, which combined, sounded like a meeting between the Café Penguin Orchestra and Iron Maiden.</p>
<p>Their music and their enthusiasm for playing it, soon drew a crowd. The crowd grew larger and soon people were joining in, clapping along and recording the event on their mobiles. It was like being involved in a real, live T Mobile ad.</p>
<p>Wednesday night is usually quiz night, but not last night. By doing something out of the ordinary, the two nameless musicians had managed to turn an ordinary Wednesday night into a big, joyful happening.</p>
<p>It reminded me of something my old boss, John Hegarty used to say. Be interesting and people will be interested.</p>
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		<title>The ladder of escape</title>
		<link>http://hoopergalton.co.uk/the-ladder-of-escape</link>
		<comments>http://hoopergalton.co.uk/the-ladder-of-escape#comments</comments>
		<pubDate>Mon, 06 Jun 2011 11:52:00 +0000</pubDate>
		<dc:creator>Martin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://hoopergalton.co.uk/?p=2028</guid>
		<description><![CDATA[Comparing Joan Miro to a can of beans seems a tad harsh, but given that everything today is basically marketing, then Miro is fair game. Art is big business, artists are big brands and when it comes to branding, Miro could teach us all a thing or two. To start with, brand identity. You can’t <a href="http://hoopergalton.co.uk/the-ladder-of-escape"> read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Comparing Joan Miro to a can of beans seems a tad harsh, but given that everything today is basically marketing, then Miro is fair game.</p>
<p>Art is big business, artists are big brands and when it comes to branding, Miro could teach us all a thing or two.</p>
<p>To start with, brand identity. You can’t miss a Miro. A Miro is a Miro. No logo’s required here. It lives in it’s own Miro world with it’s own invented language, so distinctive, that it’s recognisable throughout the world.</p>
<p>A Miro really grabs attention. It’s bold and intriguing and they demand to be looked at. Exactly what any self-respecting brand should do.</p>
<p>I remember having a conversation with artist Roy Oxlade, a British artist of some repute. He asked me what I did for a living. I explained that I was an art director. He looked blank and I explained that as an art director, my job was to grab attention. “It’s all there is” he said. “If you don’t grab attention, everything else is a waste of time”.</p>
<p>Miro’s creative energy was tireless. You can see it in his work. In his 80’s, he managed to complete 2 major works of art in one day, probably before his cornflakes. The amazing ‘Fireworks’ triptych was signed on the same day as ‘Hope for the condemned man’.</p>
<p>As I walked around the Miro exhibition, currently on at Tate Modern, it was clear that people were there because they loved Miro’s work. It struck me that love is the most potent quality generated by Miro’s work and probably why the Miro brand will out live most other brands around today.</p>
<p>The Ladder of Escape, is currently on display at the Tate Modern until 11<sup>th</sup> September.</p>
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		<title>Business Nightmares</title>
		<link>http://hoopergalton.co.uk/business-nightmares</link>
		<comments>http://hoopergalton.co.uk/business-nightmares#comments</comments>
		<pubDate>Tue, 10 May 2011 12:22:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://hoopergalton.co.uk/?p=2024</guid>
		<description><![CDATA[Tonight, a new series starts on BBC2: ‘Business Nightmares With Evan Davis’. It consists of three documentaries about occasions when big businesses (e.g. Coca Cola and Unilever) have made big mistakes (e.g. New Coke and Persil Power). No doubt there’ll be plenty of talking heads trying to impress us with their 20-20 hindsight. There’ll be <a href="http://hoopergalton.co.uk/business-nightmares"> read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Tonight, a new series starts on BBC2: ‘Business Nightmares With Evan Davis’. It consists of three documentaries about occasions when big businesses (e.g. Coca Cola and Unilever) have made big mistakes (e.g. New Coke and Persil Power).</p>
<p>No doubt there’ll be plenty of talking heads trying to impress us with their 20-20 hindsight. There’ll be lots of jargon about ‘customer change management’ and the need for ‘real insight into the consumer’s emotional relationship with the brand’.</p>
<p>Sure. Important lessons.</p>
<p>But what I’d love to see is honesty from agencies and consultants who saw the disasters coming but nonetheless encouraged and collaborated with the client. I’d love to see confessions that half-empty glasses were pronounced half-full, admissions that ill-conceived change was encouraged because it generated lucrative work on research, strategy, creative development and production.</p>
<p>Agencies have a responsibility to be honest with their clients. Everyone in this business wants big ideas – bigger big ideas, indeed – but all ideas need honest scrutiny and debate. (Some of our initial bigger big ideas are, on further inspection, truly terrible. We make sure they never make it out of the building.)</p>
<p>As outsiders to the main engine of change within big businesses, agencies are well-placed to take a wider perspective. If they have doubts about the direction of change they should express them. Nobody likes a nay-sayer, but does anyone prefer a yes-man who knowingly creates a Business Nightmare?</p>
<p><br class="spacer_" /></p>
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		<title>Post Regal Nuptial Afterburn.</title>
		<link>http://hoopergalton.co.uk/post-regal-nuptial-afterburn</link>
		<comments>http://hoopergalton.co.uk/post-regal-nuptial-afterburn#comments</comments>
		<pubDate>Mon, 09 May 2011 17:24:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://hoopergalton.co.uk/?p=2019</guid>
		<description><![CDATA[I met my first wife at a party. Our eyes met across a crowded room and she thought to herself, one day, I’m going to divorce that man. The point of the story is that if I had met her online, as opposed to offline, my marriage would almost have certainly survived. It seems that <a href="http://hoopergalton.co.uk/post-regal-nuptial-afterburn"> read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I met my first wife at a party. Our eyes met across a crowded room and she thought to herself, one day, I’m going to divorce that man.</p>
<p>The point of the story is that if I had met her online, as opposed to offline, my marriage would almost have certainly survived.</p>
<p>It seems that 25% of current relationships in the UK, started online and are more likely to stick.</p>
<p>For a start, there’s a much bigger pool to work with. Offline, we rely on meeting potential partners at work, or down the pub, or in my case, a New Years Eve party. Online, you can meet millions of people you might never meet in your day-to-day life.</p>
<p>Then there’s the curious thing that the Internet allows us to do with ease. Reveal deeply personal things about our selves to complete strangers. So it’s not hard to see how the computer has become the ultimate love machine.</p>
<p>First impressions still count of course. It used to be face to face, today, it’s what you write about yourself that counts.</p>
<p>If it’s the best writers that get laid, it’s no wonder that personal marketing has become a real skill.</p>
<p>The Internet has not only changed the way we live, but also the way we love. Given all it’s advantages and compared to the small pool of offline dates I had to work with, it’s not surprising it took me several goes at getting marriage right.</p>
<p>John Paul Young may have sung, Love is in the air, but these days it’s well and truly online.</p>
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		<title>The end of the bald&#8230;</title>
		<link>http://hoopergalton.co.uk/the-end-of-the-bald</link>
		<comments>http://hoopergalton.co.uk/the-end-of-the-bald#comments</comments>
		<pubDate>Tue, 26 Apr 2011 10:07:18 +0000</pubDate>
		<dc:creator>Martin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://hoopergalton.co.uk/?p=2013</guid>
		<description><![CDATA[A few years ago, I had a religious experience. There was a flash of light, a loud bang and my hair suddenly stood on end and formed the sign of the cross. So you see ladies, I am bald purely as a precaution. Baldness is a thing most men struggle with. They lose confidence, dignity <a href="http://hoopergalton.co.uk/the-end-of-the-bald"> read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p>A few years ago, I had a religious experience. There was a flash of light, a loud bang and my hair suddenly stood on end and formed the sign of the cross. So you see ladies, I am bald purely as a precaution.</p>
<p>Baldness is a thing most men struggle with. They lose confidence, dignity and one of the few effective mating displays available to them.</p>
<p>For men, it’s the equivalent of a failed crop.</p>
<p>Personally, I have never really worried about being bald, hair never suited me anyway, although I have retained some affection for the little hair I have left. There are a couple of fertile patches either side of my ears. I thought I might grow them and have bunches.</p>
<p>Curing baldness has proved as difficult as curing cancer, but in January this year, a study by the University of Pennsylvania suggested that bald men were not bald at all. It was simply that their stem cells were producing growth too fine to be visible to the human eye.</p>
<p>Then came the breakthrough. Researchers at the University of California, tested a chemical called Astressin B on mice. It had remarkable results, reactivating stem cells and stimulating a mass of hair regrowth. Where they managed to find bald mice in the first place is a mystery.</p>
<p>There is still a way to go, at least another five years of research, but we could be the last generation to suffer baldness.</p>
<p>All together now, baldies… Happy Days are here again, la la la…</p>
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		<title>Obsessive Lists</title>
		<link>http://hoopergalton.co.uk/obsessive-lists</link>
		<comments>http://hoopergalton.co.uk/obsessive-lists#comments</comments>
		<pubDate>Thu, 14 Apr 2011 14:32:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://hoopergalton.co.uk/?p=2003</guid>
		<description><![CDATA[On my radar this week are the raw and unfiltered savant drawings of Gregory L. Blackstock. He is autistic, a savant and an anthropologist of the everyday. His obsessive lists of everyday items are drawn with the precision of a Swiss watchmaker and can be found in a new-ish book titled, Blackstock’s collections. Like other savants, <a href="http://hoopergalton.co.uk/obsessive-lists"> read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p>On my radar this week are the raw and unfiltered savant drawings of Gregory L. Blackstock. He is autistic, a savant and an anthropologist of the everyday.</p>
<p>His obsessive lists of everyday items are drawn with the precision of a Swiss watchmaker and can be found in a new-ish book titled, Blackstock’s collections.</p>
<p>Like other savants, he draws from memory, having seen an item once is enough. An amazing skill when you consider his list of tools, for instance,  include 66 items – pliers, chisels and tools B&amp;Q have never even heard of.</p>
<p>Autistic savants have prodigious talents, but these are often accompanied by social limitation and withdrawal. Yet Blackstock’s unique form of communication is large, loud, and impressive that allows him to reach out and touch people.</p>
<p>My son, Stanley, is autistic and I can testify that autism can bring beauty to this world. Gregory L. Blackstock is doing just that.</p>
<p>Published by Princeton Architectural Press. www.papress.com</p>
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		<title>Fever Pitch</title>
		<link>http://hoopergalton.co.uk/fever-pitch</link>
		<comments>http://hoopergalton.co.uk/fever-pitch#comments</comments>
		<pubDate>Wed, 06 Apr 2011 12:33:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://hoopergalton.co.uk/?p=1974</guid>
		<description><![CDATA[Apparently, the secret to running a smooth pitch is to give yourself plenty of time to prepare. Yeah, right. We have two on at the moment, it’s like riding on Formula One bumper cars. The best pitch advice I’ve read is this. The night before Waterloo, Napolean took his officers through the battle plans one <a href="http://hoopergalton.co.uk/fever-pitch"> read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<h1><span style="font-weight: normal; font-size: 13px;">Apparently, the secret to running a smooth pitch is to give yourself plenty of time to prepare.</span></h1>
<p>Yeah, right.</p>
<p>We have two on at the moment, it’s like riding on Formula One bumper cars.</p>
<p>The best pitch advice I’ve read is this.</p>
<p>The night before Waterloo, Napolean took his officers through the battle plans one more time, as they had a lot to fight for.</p>
<p>Wellington told his officers to get an early night, as they had a long day ahead of them.</p>
<p>Wellington won.</p>
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		<title>Cat calls, wolf whistles and lewd acts&#8230;</title>
		<link>http://hoopergalton.co.uk/cat-calls-wolf-whistles-and-lewd-acts</link>
		<comments>http://hoopergalton.co.uk/cat-calls-wolf-whistles-and-lewd-acts#comments</comments>
		<pubDate>Mon, 21 Mar 2011 18:27:44 +0000</pubDate>
		<dc:creator>Martin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://hoopergalton.co.uk/?p=1945</guid>
		<description><![CDATA[Charlotte, our Finance Director, was recently in a shop trying on sun-glasses, when a man sidled up to her and fondled her bottom. Not once, but twice. He was sent packing with a flea in his ear and a boot in his balls. Most women encounter street harassment at one time or another, but now <a href="http://hoopergalton.co.uk/cat-calls-wolf-whistles-and-lewd-acts"> read more <span class="meta-nav">&#187;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Charlotte, our Finance Director, was recently in a shop trying on sun-glasses, when a man sidled up to her and fondled her bottom. Not once, but twice.</p>
<p>He was sent packing with a flea in his ear and a boot in his balls.</p>
<p>Most women encounter street harassment at one time or another, but now there is a new website that is trying to do something about it.</p>
<p>Hollerback! Is encouraging women to share their experiences online to ‘out’ the culprits.</p>
<p>Emily May, Executive Director of Hollerback!, explains the idea started in New York when a friend of hers was on her way in to work on a train, and saw a man masturbating in the train opposite.</p>
<p>She took a picture and posted it on Flickr. It quickly went viral, ending up on the front page of the <em>Daily News</em>.</p>
<p>Since the birth of Hollerback!, it has spread globally, turning street harassment into something positive. They are hoping in time to push for stronger legislation, better street lighting and safe public toilets.</p>
<p>The site’s founders hope that Hollaback! will help people understand that street harassment has nothing to do with sex, and everything to do with power.  After all, as Bryony Beynon, who runs the London branch says: ‘When was the last time you asked a friend how they met their boyfriend and they responded, “He was driving past me and shouted ‘Nice tits!’ out of his window, and it just went from there”?’ Good point.</p>
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