Sex & Drugs & Spring Rolls

David Cameron has already hailed the next decade as the year of the entrepreneur and Joshua Magidson has been quick off the mark. Imagine you are a student returning from a long hard night at your local Wetherspoons, with an urgent need to stuff your face with food. You can’t cook and there are no takeaway menus to hand, so you go online to search for the nearest pizza emporium.

That was Joshua’s experience and realising there was a gap to be filled, and not just his stomach, decided to create his own online directory aimed at students. Eatstudent was born and a nice little earner on the side, but as Joshua prepared to graduate in 2008, the economy plummeted. Faced with the prospect of no work and endless rounds of fruitless job interviews, decided to go for it and become a fully fledged entrepreneur. He upgraded his site and rolled it out to more universities. Volume was slow at first but with a vigorous marketing campaign and slogans like Sex, Drugs and Egg Spring Rolls, business picked up. Enter Just-Eat.co.uk, who know a good thing when they see it, and pumped hard cash into it and gave Eatstudent a home. With Just-Eat’s help, Joshua now has more than 300 restaurants and 15 universities in his database. He has plans to turn Eatstudent into a national brand and an eye on the international market.

If you need some more vigorous marketing activity, Joshua, you know where to come.